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What makes online political ads unacceptable? Interrogating public attitudes to inform regulatory responses

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posted on 2024-01-16, 13:33 authored by Junyan Zhu, Katharine DommettKatharine Dommett, Tom StaffordTom Stafford

This is the original survey data we collected in 2022, where 1,881 UK respondents evaluated the acceptability of all political ads placed on Facebook during the 2019 UK General Election.

This project was approved on ethics grounds by the University of Sheffield on 31/01/2022, under the reference number 044534.

Funding

Understanding online political advertising: perceptions, uses and regulation

Leverhulme Trust

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History

Ethics

  • The project has ethical approval and the number is included in the description field

Policy

  • The data complies with the institution and funders' policies on access and sharing

Sharing and access restrictions

  • The uploaded data can be shared openly

Data description

  • The file formats are open or commonly used

Methodology, headings and units

  • Headings and units are explained in the files

Usage metrics

    School of Psychology

    Categories

    Keywords

    political advertisements

    Licence

    CC BY 4.0

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