<b>The Presentation of Intelligent Speed Assistance Systems in Car Showrooms: Insights from Car Salespeople and Customers</b>

<p dir="ltr">This is the publicly available NVivo project that contains the data for the paper titled '<b>The Presentation of Intelligent Speed Assistance Systems in Car Showrooms: Insights from Car Salespeople and Customers</b>'<i>. </i><br><br>When accessing the data, please note that we did not use codes from Participant 7 as this person did not present Intelligent Speed Assistance and was from the US.<br><br>All identifiable data has been replaced with 'X', 'Y', 'Z', and 'T'. Consistency was maintained within each participant, but an 'X' for one participant may be different from an 'X' for another participant. The identifiable data can be made available only on the basis of a reasonable request as it was not the main focus of the study.<br><br>Ethical approval was obtained from the University of Sheffield’s Ethics Review Procedure, as administered by the School of Psychology with number 067559.</p>